Brand Radiance
Transform Your Business by Illuminating Your Brand.
Utilizing our proprietary process Brand Radiance™, our goal is to revitalize and energize your brand so that you can build your authority, increase customer loyalty and advocacy, and boost your company’s sales growth and profits.
Brand Radiance offers a crystal-clear branding process that spans research, strategy, creative design, engagement and execution with rigor and speed.
Brand Radiance is the answer for any stage of business.
Brand Repositioning, Clarity & Relevance
Brand Revitalization
For businesses going through a market disruption or have seen steady growth begin to stall, Brand Revitalization reignites your brand to reach the next level of your business objectives.
Brand Distinction
For companies in very competitive industries that need their brand to break through the noise, Brand Distinction helps companies reveal their uniqueness to support and sustain growth by attracting the right customers and employees.
Internal Brand Alignment
For companies that need to improve internal cultural and/or operational alignment, Internal Brand Alignment enables them to deliver a stronger employer brand that unifies and motivates employees while attracting and retaining valued team members.
How You Benefit
Our approach is to build a brand that moves your business forward.
Brand Radiance establishes a powerful blueprint that will transform your business into a recognizable and memorable brand among your audience.
This process will add to your bottom line by:
Building customer loyalty, trust & advocacy
Providing employee alignment & engagement
Arming your brand with a competitive, sustainable sales advantage
Empowering a strategy-driven business
Increasing brand recognition & capturing customer attention
Sharpening marketing activities to attract the right prospects to your business
Why Brand Radiance?
We have proven success in delivering successful brand strategy plans.
Business Sense & Industry Expertise
Our Brand Radiance team offers in-depth industry knowledge and unwavering focus as your trusted business partner.
Senior Led-Team
You will work with an experienced team that embraces a hands-on, collaborative approach driven by intense creativity and excellence.
Proven Track Record
From entrepreneurial ventures to Fortune 1000 companies, our experience speaks for itself: solid execution that gets results.
The Brand Radiance Approach
Define your voice internally, then externally.
Brand Research
Review information in order to explore the brand’s internal/external brand perceptions alignment. Identify and define the brand’s unique points of differentiation.
Brand Strategy Workshop
Conduct a brand strategy workshop to reveal your platform based on a unique point of differentiation and ensure that the brand strategy development is a unifying process.
Brand Radiance
Strategy Plan
Deliver the brand strategies, vision, and messaging platform, actionable insights and marketing recommendations aligned with the identified growth opportunities to drive sales.
Brand Engagement
Create and execute a strategic marketing plan, which includes the brand identity, brand guidelines, website development, photo/video content, social media strategy, SEO optimization and other tactics.
Sandra Eckardt
Brand Strategy Expert
Sandra Eckardt is a brand strategy expert dedicated to brand building that is focused on igniting business profitability.
She has experience working with brands both big and small to create branding and marketing campaigns that truly ignite change.
Her brand experience includes Thermador, Panasonic, IKEA, Nestle, Macy’s, Pedego Electric Bikes, Warner Bros., Clint Eastwood, and William Shatner, among others.
Sandra’s proprietary Brand Radiance™ strategy process provides a clear and rapid roadmap to creating branding that optimizes the client, employee, and stakeholder relationships.
Sandra and her team have proven experience in helping clients supercharge their brands for optimal business effectiveness that delivers successful growth.
Sandra also specializes in the Latino market and is fully fluent in Spanish.
