One of the first electric bike companies to create a nationwide network of branded stores, Pedego hired Brand Radiance to build visibility, credibility and help support growth of its store network as well as drive ebike sales.

 

Accomplishments included attracting potential store owners via media coverage in high-profile publications, including Inc., Entrepreneur and Wall Street Journal, resulting in growth from 27 to 150+ stores. Consumer media efforts drove prospects to the stores. A managed celebrity ambassador program, including William Shatner, Martha Stewart and Snoop Dogg, helped amplify brand exposure.